To facilitate this transformation, the company needs a new and sustainable office building that reflects its iconic status. It wants a modern, efficiently laid out and healthy working environment in which its employees will enjoy working with one another to further the company’s objectives of becoming the most powerful and most efficient (online) floriculture marketplace in the world. Following a design competition that saw participation from several internationally renowned names in architecture, Royal FloraHolland chose Paul de Ruiter Architects.
A communal atrium that connects the old with the new
The starting point for the design was the renovation of the existing Zuidzicht premises in Aalsmeer and its expansion by approximately 5,000 m2, with the aim of transforming it into a unified, functionally efficient and aesthetically distinctive office building. The strategy for achieving this involved wrapping a semicircular glass office building around the existing one, thereby creating a communal atrium that connects the new building with the renovated one. The ground floor, which will accommodate a variety of meeting rooms as well as a restaurant, has been designed to make it an appealing place for meetings and informal get-togethers. The offices on the floors above will be expanded on the basis of a workplace concept that facilitates collaboration and efficiency. A range of flexible and collaborative spaces will be interspersed with silent zones. This will help create an open and dynamic atmosphere in which personnel will always be able to find just the right environment for the occasion, whether they’re working alone or in a large team.