Paul de Ruiter

Ruby Emma Amsterdam

''Meaningful and sustainable''

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QO Hotel The Kitchen Garden Chefs aan de pluk in de kas II
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Working in collaboration with Mulderblauw architects, we designed a unique, LEED Platinum certified hotel in Amsterdam’s rapidly developing Amstelkwartier neighbourhood. Ruby Emma is building itself a special meeting place that will bring people – local and from the farthest corners of the world – into contact with one another in a way that encourages the greatest respect for one another and for the environment. The innovative design closes the cycles relating to the use of energy, water, waste and materials to the greatest degree possible.

Hotels, Socially sustainable, LEED, Energy producing, Innovative climate system, Sunlight Usage

An energy-responsive place

Ruby Emma revolves around authenticity, local tips and good energy. Good energy means taking care of the world around us. The philosophy of the 300-room hotel is reflected in its revolutionary design, which closes four cycles. We achieved energy savings of up to 65% with an intelligent façade that responds to the seasons, the weather conditions and the presence or absence of guests. The façade opens and closes by room, its responsiveness based on each room’s temperature and that of the building as a whole.

Local food production

The reliance on green energy extends to the hotel’s kitchen via the large rooftop greenhouse. This greenhouse utilises the most advanced technologies available in concert with the principles of organic farming to grow fruit and vegetables and breed fish. For example, we employ an aquaponics system – an integrated, continuously recirculating ecosystem in which plants and fish are grown together. Chemical fertilisers become redundant due to the presence of natural bacteria, which convert waste into nutrients.

Sustainability also represents the authentic connection between the hotel, the neighborhood, the city and the international traveler.

The combination of these measures and considerations – the use of local materials, the local production of food, the relationship with the Dutch climate and the social ties with the neighbourhood and city – ensures that the Ruby Emma hotel will not become a generic, interchangeable stop for international travellers, but rather a place where local and international meet.

Project details


Total floor area 18.500 m² en 4000 m² parkeergarage
Program LEED Platinum hotel met kas op het dak en restaurant
Start design 2009
Start construction 2014
Completion 2018
Location Amstelvlietstraat 2, Amsterdam
Sustainability concept Mulderblauw architecten i.s.m. Paul de Ruiter Architects en Arup


Client Amstelside BV
Design Paul de Ruiter architects i.s.m. Mulderblauw architecten
Project team Paul de Ruiter, Marlous Vriethoff, Caro van Dijk
Construction Van Rossum BV
Installations Arup
Certification LEED Platinum
Construction management 4Building BV
Structural engineering consultant Arup
Sustainability consultants B & R Adviseurs voor Duurzaamheid
Interior design hotel rooms Conran and Partners
Interior public spaces TANK
Realisatie TBI-ondernemingen J.P. van Eesteren en Croonwolter&dros
Photography Ronald Tilleman
Video Pieter Kers

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