Tatami

To accelerate transitions and ensure quality, Tatami collaborates with a dedicated team of experts in design, circular design, and development. These partners also invest in the brand. Paul de Ruiter Architects, specializing in sustainable architecture, and the renowned interior design firm TANK are jointly designing the circular, energy-neutral designer homes. The modular homes are 90% factory-produced and cleverly assembled on-site to create a unique yet recognizable Tatami residential building. This process saves time, money, and CO2 emissions, guaranteeing high quality for every home.

Modular and sustainable design, accessible to everyone

Thanks to the innovative architectural design, each residential building can be easily adapted to the specific context of the location and the urban development vision. The homes can be delivered in the social, middle, and private sectors and also offer a choice of various completion levels, from shell to furnished with designer lease furniture. Even after completion, Tatami remains responsible for the maintenance of the building and service to the residents. Inventor Stan Vermeulen, former CEO of the successful stroller brand Joolz: “With Tatami, we want to make sustainable, affordable, and good living accessible to everyone. I'm used to thinking from a brand perspective, collaborating with industrial designers, streamlining and automating production processes. I realized that you can also develop homes based on a brand vision and, with a team of top designers, realize an industrially produced and sustainable residential building with a unique look and feel, which can be configured down to the last detail, just like a car or a stroller. Furthermore, I believe it's essential that as a housing brand you stand for the quality you deliver and are therefore responsible for the end product and customer service.” The circular design home brand Tatami was created from this brand vision.

Housing shortage, environmental impact, and financial return

The housing shortage has never been more acute in recent decades. Tatami aims to contribute to solving the housing shortage while simultaneously improving quality and reducing the CO2 emissions of its residential buildings to zero. The speed with which the housing shortage must be resolved must not come at the expense of architectural design, integration within the urban development vision, or the livability of the homes. Therefore, Tatami will not only develop faster and more affordably, but also invest in attractive, sustainable, and high-quality homes that are future-proof. Even after completion, Tatami remains responsible for maintenance and service, which is one of the reasons why the financial return can be calculated over the lifespan of the building (Total Cost of Ownership). This approach to financial return enables investments in design, sustainability, and the quality of the homes in the long term.

Ever smarter. Ever more sustainable.

Tatami's circular design homes were designed in close collaboration with Paul de Ruiter Architects and TANK according to the WELL Building Standard. The happiness, health, and well-being of the residents are central to this. The use of smart meters and blockchain technology ensures that the performance of Tatami buildings is continuously measured, analyzed, and improved. This information is also used to further refine the design of new homes. In this way, Tatami ensures that the design home brand becomes increasingly smarter and more sustainable. Architect Paul de Ruiter, founder and director of Paul de Ruiter Architects: "We design inclusive buildings that put people first and are also energy-neutral and circular. By cleverly stacking and connecting buildings, we create interesting and recognizable residential buildings, each with its own outdoor space and offering a high level of living quality. We can now stack buildings up to 20 stories high." Tommy Kleerekoper, founding partner of TANK: “For Tatami, we design spacious, comfortable homes with a recognizable signature and space for everyone's own style. We choose to emphasize the experience of space. With zones instead of rooms, optimal sightlines, and maximum daylight, we create a smart, complete, personal, and recognizable home.” Co-founder Jeroen Koops: “What sets us apart is that we don't build houses: we build a housing brand, for multiple target groups. Tatami is named after traditional Japanese mats with a fixed size, but with variations in color and material. With Tatami, you can create ever-changing shapes and patterns, right down to the individual living space level. When a new resident arrives, we adapt the homes with minor adjustments.”

Short-term objectives

Tatami focuses on locations where multi-storey housing can be realized, with 50 to 500 homes per project, spread over 4 to 12 stories. The goal is to launch at least one development project in 2021. Several volume studies and business cases have already been developed, including for the acquisition of land and the redevelopment of an existing shopping center into a 200-home Tatami residential building with a commercial base. Discussions are also underway with several developers for joint development, and land holdings are being assessed through a network of real estate agents.