Hotel Mama Shelter
Ennismore signs the first Mama Shelter hotel in the Netherlands.
Mama Shelter Amsterdam will open its doors in 2027, bringing its exuberant, quirky, and bold concept to the Dutch capital.
Opposite Amsterdam Central Station lies Buiksloterham. Over the past decade, this neighborhood has rapidly transformed from an industrial business area into an attractive urban district. In the coming years, a modern and sustainable hotel by Mama Shelter will be added here—the French chain's first hotel in the Netherlands.
Old meets new
The factory, built in 1969 for metalworking, was purchased nearly half a century later by interior design company &Klevering to transform the now-vacant workshop into their office and storage space. “When they asked us in 2016 to help with the design, we were surprised to find that it was possible to develop a hotel on this industrial site. That marked the beginning of a long development journey, which is now becoming a reality,” says architect Paul de Ruiter. With the help of White House Development, a new hotspot is emerging in Amsterdam-Noord.
The design literally builds on the industrial past by placing a seven-story hotel tower with 150 rooms on top of the original factory. In the nearly 10-meter-high existing factory hall, the original steel shed roofs and large overhead doors on the sides bring in ample daylight and create a vibrant street view. This spectacular space will house the hotel lobby, restaurant, bar, and areas for meetings and events. A rooftop terrace on the tower’s top floor—almost 30 meters above ground—will offer panoramic views of the IJ River and Amsterdam-Noord.
Energy-positive, circular, and biodiverse hotel
The hotel is designed to be fully future-proof and meets the highest sustainability standards. To achieve this, solar panels are integrated into the tower’s facade, various energy-recovery systems are installed, and a deep thermal energy storage system is implemented beneath the building. De Ruiter says, "We want to create a building that truly adds value to its surroundings. A hotel that generates energy, that is circular through reuse and bio-based materials, but also a hotel that contributes to biodiversity. That's why the building will feature a green roof that not only captures rainwater but also cools the building and boosts the local flora and fauna."
The hotel chain Mama Shelter is bringing its vibrant, quirky, and bold concept to the Dutch capital. Mama Shelter Amsterdam is expected to open its doors in early 2027.
Project details
Gegevens
| Address | Asterdwarsweg 1 |
| Project description | Transformation and top up of former workshed |
| Completion | 2027 |
Ontwerpteam
| Client | Ennismore, Whitehouse Development B.V. en Chagall B.V. |
| Tenant | Mama Shelter |
| Project team | Paul de Ruiter, Sander Monteiro, Sander Bakker, Niek Stam, Yamoh Rasa, Barbara de Groot |
| Contractor | J.P. van Eesteren |
| Installations | Hiensch Engineering |
| Installation advisor | Ingenieursburo Linssen B.V. |
| Sustainability consultant | DGMR |
| Interior design | Mama Shelter |
| Structural engineering | SWINN |
| Cost consultants | KSBKM |
| Artist impressions | Vivid Vision |
